Countdown to the Lantern Awards:

A mark can mean many things.

It can be a logo, a signature, or a visual representation. But to all of us, ultimately, it’s our legacy. Every time we do something meaningful, we’re making our mark. That’s what we’re here to celebrate—all of our marketing successes, big or small.

In our industry, we’re often behind the scenes, thinking, creating, designing, planning, networking. So before this year’s awards gala—we’re highlighting of few marketing professionals who've made a positive impact by doing what we do best.
Meet some members of Houston's marketing community and see how they're making their mark.
Jennifer Valencia
Director of Client Relations
Unleaded Communications
Relationships are everything. My network relies on my ability to facilitate connections, and I’ve proven to be instrumental in bringing together the industry’s best marketing professionals and organizations. But this goes beyond business, as the strongest of these connections have evolved into quality, long-term friendships. Those relationships are what have truly impacted me the most.
Nicole Robertson
Marketing & Communications
DOF Subsea
What I’ve realized through my career is that there’s no network like the marketing network in Houston. It’s surprising that in such a large city, you could have such a tight-knit professional community, who’s genuinely interested in nurturing career development, interaction and sharing of best practices. Both my current employer and the BMA Young Professionals committee have allowed this network to grow and expand.
Desiree Reyes
International Exhibit & Sponsorship Sales Manager
PennWell Corporation
My marketing career has evolved immensely, from strategic marketing planning on the agency side to my current role, working closely with energy’s leading marketing professionals. But from the start, BMA Houston has made the biggest impact on my career, offering initial exposure for me as an intern, scholarship recipient, then on the Board of Directors. In my eighth year as an active member, I’ve been connected to some of Houston’s greatest industry advocates.
Kirsten Ufer
Creative Director
Houston Zoo
In May of 2015, we welcomed our Western Lowland Gorillas to their beautiful new home at the Houston Zoo. We wanted to do something unexpected to generate excitement around the new exhibit, so we used “guerilla marketing”, commissioning five well-known local street artists* to paint their interpretation of the majestic creatures. These murals generated so much excitement that the opening weekend recorded the highest attendance to date. Now, the #gorillaart murals continue to live on as part of Houston’s “urban jungle” landscape.
Artistic credits to:
Sebastien “Mr. D” Boileau
Anat Ronin
Michael C. Rodriguez
Nicky Davis
Braxton Huggins
Social Media & Community Marketing Manager
I’ve worked with top brands such as Shell, Cadillac, Academy Sports & Outdoors, RigData and many more. Today, I’m making my mark by marrying my two passions together: social media and the oil and gas industry. I provide companies that historically have been cautious to use social media with award-winning campaigns, helping them overcome technical or generational challenges, and embrace what social media can do for their business.
Kate Galloway
Global Brand Manager, Corporate Marketing + Communications
As marketers working in a time of downturn, we’re forced to do more with less. But that doesn’t mean you can’t have a positive effect on the work and the people around you. I’ve realized my ability to be nimble goes a long way with my team. It’s all about focusing on a few key priorities, evolving from traditional tactics to those that challenge convention—and organizing agile, cross-functional teams that work interdependently. So all levels of our corporation engage with our brand purpose—together, making a huge impact on a work product that we can be proud of.
Rachel Bonnette
Marketing Coordinator, Unconventionals
NOV Completion & Production Solutions
I am the youngest professional to ever serve as President of the Houston chapter of the BMA. The team’s trust in my abilities has empowered me professionally: My network has expanded immensely, and through the years, I’ve gained the confidence to uphold the shining reputation of the organization. To inspire a shared vision, I’ve encouraged the heart of others to lead in their own roles within BMA, whether as a volunteer, member, board member, event chair, sponsor, scholarship recipient. We know that as a team, we are only as strong as our weakest member. By motivating individuals within BMA to be their best, our organization becomes its best.
Chris Valdez
Strategy & Creative Direction
Primer Grey
Carra Sykes
Designer, Primer Grey
Lauren Marek
Lauren Marek Photography
When the Texas Supreme Court placed the repeal of the Houston Equal Rights Ordinance (HERO) up for a popular vote, our team felt compelled to keep the ordinance in place and influence a statistically inactive voting populous to take action. The "We are HERO" campaign made its mark on us. As a company, we took some of our own advice and moved forward as a brand with conviction. It’s changed the way we work and how see ourselves; and we haven't looked back.
Michelle Coffey
Brand and Marketing Director
A 2nd Cup
A 2nd Cup is a non-profit coffee shop working as an avenue for human trafficking awareness, partnering with ally abolition organizations and using its profits to financially support the expensive, yet invaluable aftercare of survivors. As the brand director, it’s been amazing to be able to make my mark by giving this unique business model a voice that is aggressive enough for the issue to be taken seriously, but approachable enough that everyone feels empowered. 


Join us to celebrate 28 years of marketing excellence.
BMA Houston created the Lantern Awards of Texas more than two decades ago to highlight top-quality creative and strategic B2B communications. Now, as Texas’ premier awards event, we’ll recognize the year’s finest B2B work at its annual gala.

Awards will be announced at our Lantern Awards Gala Exhibition and Dinner. Event registration begins in October.
Wednesday, November 16, 2016
Royal Sonesta Hotel
2222 West Loop S, Houston, TX 77027
Please note all entries must be digitally submitted by October 7, 2016 for the previous year’s work. For questions, contact info@lanternawards.org


If interested in a sponsorship, contact info@lanternawards.org